Our Story


Fresh Monster founders

Our Mission

Fresh Monster was born out of the belief that there shouldn’t be so many tradeoffs when it comes to keeping kids clean. 

Natural products should work just as well as regular products.
Safe products should be affordable. 
Kids products should be made just for kids, not borrowed from babies or adults. 

That’s why we created Fresh Monster.

Affordable, natural hair and body care designed and formulated just for kids.


That awesome moment when you find that your co-worker is also an amazing friend and ultimately your partner in entrepreneurship. We met over a decade ago at Unilever and worked together to launch some of the biggest haircare and personal care brands in the country. Then we became moms and well, priorities changed. 

Together we launched Fresh Monster with the vision to make natural, safe personal care available to every family.