Natural Care for kids

Fresh Monster gets kids clean without toxins, tears or breaking the bank.


Our Mission

Fresh Monster was born out of the belief that there shouldn’t be so many tradeoffs
when it comes to keeping kids clean. 

Natural products should work just as well as regular products.
Safe products should be affordable. 
Kids products should be made just for kids, not borrowed from babies or adults. 

That’s why we created Fresh Monster.
Affordable, natural hair and body care designed and formulated just for kids.

Our Brand Promise

The Goods

Clear Zinc Oxide Mineral Sunscreen Lotion, SPF 30

Fragrance Free

Fresh Monster Hand Sanitizer

70% Ethyl Alcohol Hand Sanitizer

2 fl oz x 3 packs

Kids Bath Gift Set (3 piece)

Bubble Bath, 2n1, Bodywash
3 piece (8.5oz each)

Mom Founded

Kid Approved

Dermatologist Tested

2-in-1 Shampoo & Conditioner

Coconut Milk

2-in-1 Shampoo & Conditioner


Bodywash & Shampoo

Ocean Splash

Fresh Monster Natural Conditioner

Natural Conditioner

Strawberry Smoothie

Fresh Monster Styling Gel

Natural Hair Gel

Fragrance Free

Fresh Monster Watermelon Detangler

Conditioning Detangler


Fresh Monster Strawberry Detangler

Conditioning Detangler


Fan Mail

Cleanest, softest, shiniest hair ever!
- Gabby L.
The absolute BEST plant based kids product I've ever used. Not one single scary ingredient and it doesn't feel like a sacrifice at all. Smells great and lathers great too.
- Katie S.
The ONLY thing I will use on my son.
- Jamie M.
Wow - her hair looks so much healthier and then it dawned on me, it's the new conditioner from Fresh Monster!
- Megan P.

Where to Buy

Retail snapshot for website Aug 2019
Fresh Monster Founders Jean Sim Irena Todd

Our Story

That awesome moment when you find that your co-worker is also an amazing friend and ultimately your partner in entrepreneurship. We met over a decade ago at Unilever and worked together to launch some of the biggest haircare and personal care brands in the country. Then we became moms and well, priorities changed. 

Together we launched Fresh Monster with the vision to make natural, safe personal care available to every family. 

As Seen In